IMAGE IS EVERYTHING
Varilux Boomer Watch™ is an annual nationwide survey of more than 1,000 baby boomers conducted online by Varilux® progressive lenses, the most technologically advanced solution for presbyopia. This year the survey asked boomers about boomer culture, attitudes, ideals and concerns, revealing insight into how this influential generation see themselves in 2002. Boomers shared their feelings on changes in their appearance as they age and how it influences their self-image. Me, Myself and I Boomers tend not to dwell on the details when it comes to self-image. When asked about the importance of several aspects of their appearance, baby boomers said that overall appearance was most important (74%). Sexual attractiveness was not important according to almost half of boomers (47%). Ch-Ch-Changes… A large majority of boomers (86%) find it is harder to feel good about their physical appearance as they age. However, most of them are not interested in changing their appearance. The change most often considered (46%) but not often tried (3%) was eye laser surgery. Two surgeries, tummy tuck (29%) and facelift (28%), were equally considered, although 70 percent of those surveyed would not consider these and only about 2 percent have actually had these changes. Am I Turning into My Parents? Boomers were asked what are they wearing now that they never thought they would wear 20 years ago. More than half (52%) of boomers said bifocals. Other top answers included:
For more statistics from the Varilux Boomer Watch report,
contact Courtney Weber at 312/988-2161
or email firstname.lastname@example.org.# # #
Varilux Boomer Watch™ is a trademark of Essilor of America, Inc.
Varilux® is a registered trademark of Essilor International, S.A.