VARILUX® BOOMER WATCH™
    IMAGE IS EVERYTHING

    
    Varilux Boomer Watch™ is an annual nationwide survey 
    of more than 1,000 baby boomers conducted online by Varilux®
    progressive lenses, the most technologically advanced solution
    for presbyopia. This year the survey asked boomers about 
    boomer culture, attitudes, ideals and concerns, revealing 
    insight into how this influential generation see themselves in 
    2002. 
    
    Boomers shared their feelings on changes in their appearance 
    as they age and how it influences their self-image. 
    
    Me, Myself and I
    
    Boomers tend not to dwell on the details when it 
    comes to self-image. When asked about the importance of
    several aspects of their appearance, baby boomers said 
    that overall appearance was most important (74%). 
    Sexual attractiveness was not important according to 
    almost half of boomers (47%).
    
    Ch-Ch-Changes…
    
    A large majority of boomers (86%) find it is harder 
    to feel good about their physical appearance as they age. 
    However, most of them are not interested in changing their
    appearance. The change most often considered (46%) 
    but not often tried (3%) was eye laser surgery. Two surgeries, 
    tummy tuck (29%) and facelift (28%), were equally considered,
    although 70 percent of those surveyed would not consider
    these and only about 2 percent have actually had these
    changes.
    
    Am I Turning into My Parents?
    
    Boomers were asked what are they wearing now that 
    they never thought they would wear 20 years ago. 
    More than half (52%) of boomers 
    said bifocals. 
    
    Other top answers included:
    
    • Jogging Suits (19%)
    • Granny Glasses (13%)
    • Business Suits (10%)
    The Fountain of Youth When asked about telltale signs of aging, almost half (48%) said gray hair or hair loss was the first noticed and 22 percent said it was a change in their eyesight. Other signs include weight gain, wrinkles, age spots and memory loss. Let’s Get Physical Boomers are divided when it comes to exercising. About half (52%) exercise regularly or at least once or twice a week and about half (48%) exercise twice a month or less often. Varilux Boomer Watch was conducted in January 2002 with an accuracy of +/- 3 percent. For more statistics from the Varilux Boomer Watch report, contact Courtney Weber at 312/988-2161 or email cweber@webershandwick.com. # # # Varilux Boomer Watch ™ is a trademark of Essilor of America, Inc. Varilux® is a registered trademark of Essilor International, S.A. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Bourse (Symbol: ESI).

    Essilor is the leading manufacturer of optical lenses in the United States and founding partner of VisionWebSM, www.visionweb.com, which is creating the world's largest eye care network. An industry pioneer in the development and production of ophthalmic lenses, Essilor is the market leader in progressive, high-index and anti-reflective coated lenses. The company manufactures optical lenses under the Varilux®, Crizal®, Airwear® and Essilor brand names.

     

    Varilux Boomer Watch was conducted in January 2002 with an accuracy of +/- 3 percent.
    For more statistics from the Varilux Boomer Watch report,
    contact Courtney Weber at 312/988-2161
    or email cweber@webershandwick.com.# # #
    Varilux Boomer Watch™ is a trademark of Essilor of America, Inc.
    Varilux® is a registered trademark of Essilor International, S.A.    
     
     
     

Boomer Watch™ 2002 #1


Boomer Watch™ 2002 #2


Boomer Watch™ 2002 #4


Boomer Watch™ 2001


Presbyopia


Boomers International Institute™