VARILUX® BOOMER WATCH™
ICONS AND IDOLS
Mel Gibson leads the pack as the sexiest boomer and is what
women want based on the findings of the survey.
Hunks Harrison Ford and Patrick Swayze follow not far behind Gibson
on the sexiness scale.
 
What do Tom Hanks and George W. Bush have in
common?
They are the most admired current role models for the baby boomer
generation.
How about Howard Stern and Dennis Rodman? The boomers who most need
to start acting their age!
The latest fact sheet from the Varilux Boomer Watch survey
regarding baby boomer icons and idols.
We think you will enjoy this information.
ICONS AND IDOLS
Varilux Boomer Watch™
is an annual nationwide survey of more than 1,000
baby boomers conducted online by Varilux® progressive lenses,
the most technologically advanced solution for presbyopia.
This year the survey asked boomers about boomer culture, attitudes, ideals and
concerns, revealing insight into how this influential generation see themselves
in 2002. Among other topics, the survey asked boomers to share their thoughts
on some of the icons and idols of their generation, both yesterday and
today.
Names of the Past
Baby boomers hold a high regard for strong international role models. When
asked which public figures -- both present and past -- they most admire, boomers
saluted and bowed to President John F. Kennedy (32%) and the revered Mother
Theresa (34%).
Oh, Grow Up!
For the second year in a row, shock jock Howard Stern
(54%) can claim the title of the boomer who most needs to start acting
his age.
Closely following Stern is the wedding gown wearing, former bad-boy
of the NBA, Dennis Rodman (51%).
Hollywood and the White House?
The mention of D.C and L.A. in the same sentence may catch you off guard.
However, when baby boomers where asked which current figures are the
best role model for the boomer generation, President George W. Bush (34%)
and Tom Hanks (28%) managed to unite the two very distinct American cities.
What Women Want
Women voted Mel Gibson to be the sexiest boomer (42%)
for the second year in a row. And, although there are no points for second
place, Harrison Ford (33%) and Patrick Swayze (24%) were also
named.
Varilux Boomer Watch was conducted in January 2002 with an
accuracy of +/- 3 percent.
For more statistics from the Varilux Boomer Watch report,
contact Courtney Weber at 312/988-2161
or email cweber@webershandwick.com.
Varilux Boomer Watch ™ is a trademark of Essilor of America, Inc.
Varilux® is a registered trademark of Essilor International, S.A.
Essilor is the leading manufacturer of optical lenses in the
United States and founding partner of VisionWebSM,
www.visionweb.com,
which is creating the world's largest eye care
network. An industry pioneer in the development and
production of ophthalmic lenses, Essilor is the market
leader in progressive, high-index and anti-reflective coated
lenses. The company manufactures optical lenses
under the Varilux®, Crizal®, Airwear® and Essilor brand
names.
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