Varilux Boomer Watch(tm) is an annual nationwide
survey of more than 1,000 baby boomers conducted
online by Varilux® progressive lenses, the most
technologically advanced solution for presbyopia.
This year the survey asked boomers about boomer
culture, attitudes, ideals and concerns, revealing insight
into how this influential generation see themselves in
2002. And while they agree about many things,
it's clear men and women don't always see eye to eye.
Male View Female View
Most Admired Public Figure:
John F. Kennedy (36%) Mother Theresa (44%)
George W. Bush (27%) John F. Kennedy (28%)
Walter Cronkite (25%) George W. Bush (28%)
Sexiest Boomer:
Heather Locklear (35%) Mel Gibson (42%)
Most Embarrassing Boomer Fad:
Leisure Suits (38%) Bee Hive Hairdos (39%)
Favorite TV Show Growing Up:
Star Trek (45%) American Bandstand (28%)
Wild Wild West (28%) Twilight Zone (28%)
More Involved with Family Since September 11:
43 percent 54 percent
Less Self-Assured Since September 11:
17 percent 24 percent
Started Using Corrective Eyewear Since Age 40:
49 percent 62 percent
Frequently Feel It's Harder to Feel Good About Appearance:
14 percent 22 percent
Have Sex Once or Twice A Week:
32 percent 24 percent
Varilux Boomer Watch was conducted in January
2002 with an accuracy of +/- 3 percent.
For more statistics from the Varilux Boomer Watch report,
contact Courtney Weber at 312/988-2161
or email cweber@webershandwick.com.# # #
Varilux Boomer Watch (tm) is a trademark of Essilor of America, Inc.
Varilux® is a registered trademark of Essilor International, S.A.
Varilux®, Crizal® and Airwear® are registered trademarks of
Essilor International, S.A.
VisionWebSM is a service mark of VisionWeb, Inc.
|
