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    Xin Lu's blog
    A great BLOG by a Generation Yer

    Generation Y 20-somethings who were born after 1978.
    There are approximately 60 Millions plus (70 Millions if counting the generation to those born between 1977-1994).

    Generation Yers' values differ significantly from the previous Generations.
    Generation Yers work to live and not live to work.
    Generation Yers are self centric and focused on their own
    advantage than Generation X.

    They are the most racially diverse generation.

    Generation Yers tend to be civic minded and more interested

    in political activities than Generation Xers.

    Most technologically competent, they live with high tech gadgets, and computers.



    How Will Computers affect my Career?

    By Eric Hutchinson

    Computers seem to have taken control of many things that we use
    in our daily lives. People in many different professions who were
    never really trained to use a computer are most likely to be using
    one at some point in time.

    The question "How will computers affect my career?"
    would be fitting for someone in a profession like medicine or
    accountancy but, what would that same question be appropriate
    for a computer scientist? It would be redundant to mention how
    computers affect a computer scientist since this profession
    revolves around computers are some points to be mentioned.

    As a computer scientist , one job that may be chosen
    is that of a computer programmer. If one chooses to go into the field
    of software and game programming, there will be more of
    a demand in the future for new games if more people have
    computers and also a demand for higher quality games that
    need to keep up with the ever changing 3D graphical technology.
    There already seems to be a standard for presenting material to the user,
    implementing both site and sound; this is referred to as multimedia.
    Consumers are always looking for games that represent things as close as
    possible to the real thing, also known as virtual reality,
    where we would be immersed in a computer generated world
    that seems very similar to ours.

    Information Technology seems to be a major premise of any
    mid-size to large business. Programmers in this field have to
    concentrate on how they should get the information from one place
    to another. In the old days of data entry, the person would use
    a "dummy" terminal to input the information into the mainframe.

    Today, this has changed to a new kind of technology called
    client/server. In this environment the user would have a normal PC
    and would use a windows based program to enter or retrieve data
    which would be channeled first to a server and then to the mainframe
    or vice versa.

    The internet has been ever so growing since it's infancy
    only a few years ago. Businesses now use the internet
    and smaller sized networks to communicate information to one another.
    As such, many programmers are gearing towards programming
    languages like Java that implement HTML scripts for programs that
    can be run on the internet.

    In any case, computer scientists have to always be on
    top of the latest advancements of technology and programming
    languages to be productive. The computer industry is a dynamic
    beast that never seems to sit still for too long and those
    who keep up with it will be ahead of the game.

    Eric Hutchinson graduated with a
    Bachelor of Science in Computer Science from
    Providence College, RI.
    Eric works as a Computer Programmer
    and also works for his family's business part time as well
    as occasional programming for Boomers International.
    He lives in Providence, RI

    Calling All Teens
    High-Tech Products for 12-18 Year-Olds

    By Tim Bajarin
    Special to

    Oct. 11 I am not sure when it happened but sometime in the last five years I became old and grew out of touch with the young generation. At least that's what my son tells me.

    Now, this did not come from a lack of trying to keep current.
    I tried to stay up on the game market by buying him the latest Nintendo, Playstation or what ever the popular game system of the time was. I even got myself a Game Boy so I could relate to him and his friends.
    I even tried Internet gaming when that took off in order to keep abreast of the role of Net's impact on the young gamers of the day. Finally, when MP3 players came out, I admit, I bought one for myself so I could see what all the fuss was about.

    But it appears that this it was not enough to help me stay young in spirit and keep up with the current trends and culture of pop culture. In fact, now that most of us in the computer industry are middle aged, it appears many of us our not quite in tune with the young crowd as we once were, although the fact that they represent a very serious market for technology has not escaped us.

    It's All About the Accessories

    In recent talks with Sony, Apple, Hewlett-Packard, and many other vendors in the PC and consumer electronics market, it is clear that the teenage bracket represents a highly sought-after buying group one the companies are starting to target in more aggressive ways.

    For example, the new operating system for Microsoft's Pocket PC includes the ability to display custom skins. Skins, or the backgrounds of a PDA screen, are translucent and tend to carry the corporate logo, they can just as easily be changed to a picture of Britney Spears, The Backstreet Boys or just about any image that catches youth's fancy.

    A similar movement is going on with some of the cellular phone makers. They currently feature clip-on face plates that lets users sport the logo or colors of their favorite sports team. The next generation phones will have backlit screens on them and will also allow people to create custom "skins." Consider that this next generation of cell phones will also let customers play games on them and a direct aim at the youth market emerges.

    Another way to reach teens is through music. While most MP3 players contain expensive, solid-state media to record songs downloaded off the Internet, Sony is now starting to push its magneto-optical MD tapes for a similar purpose. Although the new Sony MD recorders are a bit pricey and are not actual MP3 players, they do connect to a PC via a USB cable and can store up to five hours of music on a single $2 tape. Flash memory, used on almost all MP3 players, costs between $1-2 dollars per megabyte while an MD tape cost 1-2 cents per megabyte, offering teens a much more cost effective way to download and store a great deal of audio. Sony is about to launch a big campaign aimed at the young shoppe over the holidays.

    And Microsoft's new Xbox game system is a clear marketing ploy to cross over from the mainstream PC market and into the youth-driven consumer electronics arena.

    Since the big players out there have recognized the importance of the adolescent consumer, you can bet that many more companies will gear their products toward that demographic in an attempt to raise their profit potential.

    Tim Bajarin is a consultant and leading computer industry analyst and futurist, covering the field of personal computers and consumer technology. He's based in Campbell, Calif.

Other columns by Rowan

Generation Y & FREE SPEECH
Generation Y & Religious
Gangsta Rap
GenY's Stress
Generation Y And The Internet

Elections Survey
Hip Hop, And Its Place In The Generational Soup
Among Pirates and Rastas
WTO Protest Has Links With The Past..........

Other columns by TOY



  • Interview With Amanda Nelson

  • A Friend Of Mine!

    Full Circle

    A FlowerChild

    A Model & Personal Fitness Trainer.

    A student in Florida.

    Other columns about GenYers & Teens

    Children Now
    Generation Y: When the Internet generation is joining your workforce
    you better be prepared

    Sparking Generation Y, By Erin Douglass
    Hunter Douglas Finds Decorating Synergy

    Generations Y information and research.
    Meet Generations Yers.
    Information and Medias.
    This site providing information and services to youths.
    News, gossip, advice, free mail and shopping resources.
    An online magazine that includes news,
    entertainment and education and career resources.

    Teenage Research Unlimited (TRU)
    Founded in 1982 by Educational Communications (ECI),
    Social Research Inc. (SRI), and Peter Zollo as the first marketing-research
    firm to specialize exclusively in teenagers.

  • Research the Company
  • Rehearse Your Presentation
  • Relax and Project Self-Confidence

  • Chinese rock fans enjoy a rock festival dubbed China's Woodstock,
    in Lijiang, Yunnan province, August 17, 2002.
    Thousands of rock n' roll fans watched bands and singers
    from around the country in this two-day rock festival.
    Western-style rock, pop and dance music has become
    increasingly popular in China following more than two decades
    of economic reforms but local bands are largely confined to small bars,
    nightclubs and alternative venues such as this one. REUTERS/China Photo

    World Youth Day!

    Technology - Reuters Internet Report

    NetTrends: Teens Want Their MP3s -- and Their CDs
    Sat Sep 14, 2:07 PM ET
    By Lisa Baertlein

    PALO ALTO (Reuters) - Sure, they download free songs via the Internet,
    a couple of Midwestern university roommates say,
    but that doesn't make them crooks.

    They are, nevertheless, seen as part of the MTV demographic
    that music company executives blame for contributing
    to the demise of their business.

    Students Lora Michaelides and Lindsey McCollow,
    sophomores at Marquette University in Milwaukee, Wisconsin,
    say the executives have got it all wrong.

    "I buy more CDs now. I want to keep the music business up,"
    said Michaelides, who noted that while she has probably downloaded
    as many as 13,000 songs in her life, she also has lost
    count of how many CDs she owns.

    Just last week, she says she purchased three new titles to add
    to her music collection.

    "I was introduced to a lot of new music last year
    and I went to more concerts this summer than before I started
    downloading," said McCollow.

    The 19-year-old roommates said they use free, MP3 music downloads
    as a way to get a taste of what's out there.

    "I think it exposes more people to tons more music.
    I hear something, and if
    I like it, I want the whole CD," said McCollow, insisting she'd rather own a CD
    she likes than download it.

    Take Dave Matthews Band, McCollow's favorite group.
    While she has downloaded only a handful of the band's
    hard-to-find live recordings, she owns every CD the group has cut.

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