CHERYL LADD EDUCATES CONSUMERS ABOUT TOP HEALTH CONCERN
DURING PRESBYOPIA AWARENESS MONTH
Varilux Boomer Watch(tm) Survey Finds 66
Percent of Boomers Concerned About Changing
DALLAS, Texas (April 1, 2001) - April is Presbyopia
Awareness Month and former Charlie's Angel Cheryl Ladd
is teaming up with Varilux® progressive lenses to
educate baby boomers across the country about this
extremely common eye condition that affects over
100 million adults.
Presbyopia (pronounced PREZ-bee-OH-pee-uh) is the
diminishing ability to focus on objects close-up
and many boomers in their 40s and 50s, like Ladd,
are beginning to notice its telltale signs. When
Ladd was working on a TV sitcom last year, she
noticed that the words on the script seemed fuzzy
and unreadable. She found she couldn't hold the
pages far enough away from her face to bring the
print in focus, and after several similar experiences
with menus and newspapers, she decided it was time
to visit her eye doctor.
"My eye doctor explained to me that eventually,
everybody gets presbyopia - it's inevitable," said Ladd.
"My whole generation is experiencing the signs of this
eye condition, but most don't know what is happening to
them. You can't prevent presbyopia and you can't reverse
it, but with the technology available today, there's
no reason this condition should come between you and
the lifestyle you're used to."
REDUCED VISION A TOP BOOMER HEALTH CONCERN
Just how concerned are baby boomers about presbyopia?
Sixty-six percent of baby boomers cited reduced vision
as a top health concern (second only to heart disease)
in the first annual Boomer Watch(tm) survey, sponsored by
progressive eyeglass lens manufacturer Varilux. The
nationwide survey queried more than 1,000 boomers to
offer an in-depth look at how boomers see the world.
And while 71 percent of older boomers (ages 46 to 55)
and 41 percent of younger boomers (ages 37 to 45) said
that changing vision has impacted some of their activities,
more than 75 percent of all boomers surveyed said they are
not familiar with the condition called presbyopia.
"Baby boomers are in denial - they remember when their
parents started having difficulty reading and they can't
believe its happening to them," said optometrist
Dr. Rodney Tahran. "Their parents turned to reading
glasses or bifocals and, for many boomers, the thought
of these vanity-crushing alternatives prevents them
from seeking a more advanced treatment option from
an eye care practitioner."
A BOOMER WATCH DISCOVERY -
THE LASER SURGERY MISCONCEPTION
Another key Varilux Boomer Watch finding revealed
that more than 56 percent of boomers surveyed said they
would consider having laser eye surgery. Many people
believe that any eye condition can be cured with the aid
of surgery, but despite many advances in medical science,
presbyopia is still unavoidable. Currently, there is no
approved surgical alternative to correct or prevent
"Whether or not you've had eye surgery in the past,
ultimately, the gradual affects of presbyopia will set
in and you will need corrective eyewear by your
mid-forties," said Dr. Tahran.
FOCUSING ON A SOLUTION FOR PRESBYOPIA
Although surgery is not a solution for presbyopia, it
can be corrected with proper diagnosis and corrective
lenses. In the past, presbyopes relied on vanity-crushing
bifocals or reading glasses, but Dr. Tahran says that
progressive lenses are becoming a more popular alternative.
Progressive lenses offer wearers one continuous field of
vision to see clearly at all distances. And, according to
Varilux Boomer Watch, more than half of boomers surveyed
said they would consider trying progressive lenses to help
correct their changing vision.
"Today's active boomers demand a solution that won't
compromise their life or their look," said Ladd.
"With Varilux progressive lenses, I never have to take
my glasses off and I can see near, far and everything in
between with just one pair of lenses. And my glasses
don't have the conspicuous bifocal line or the annoying
'jumps' in vision."
"Baby boomers have very high standards for healthcare
and they spend time investigating the options available,"
said Cynthia Lee-Ryden of Varilux.
"With our current patent protection, technologically no
other solution for presbyopia comes close to Varilux."
Prevent Blindness America supports and educates on the
value of a continuum of vision are including visiting an
eye care practitioner for regular check-ups. To locate
an eye care practitioner in your area or for more
information about presbyopia, visit varilux.com.
ESSILOR OF AMERICA
Essilor of America, Inc. (Essilor) is a subsidiary
of Paris-based Essilor International, S.A.,
a publicly held company traded on the Bourse
Essilor is the leading manufacturer of optical
lenses in the U.S. An industry pioneer in the development
and production of ophthalmic lenses, Essilor is the market
leader in progressive, high-index and anti-reflective
coated lenses. The company manufacturers optical lenses
under the Varilux®,
Crizal®, Airwear® and Essilor brand names.
# # #
Varilux*, Panamic®, Crizal* and Airwear®
are registered trademarks of Essilor International, S.A.
Varilux Boomer Watch(tm) is a trademark of
Essilor of America, Inc.